TRAS Overview
True Reckoner Advisory Services (TRAS) is a global advanced finance and accounting outsourcing solutions firm that drives on the principles of transparency and evolution. We believe in collective growth by optimizing your cost, time, and efficiency with our bouquet of tech-supported coherent business solutions. Our financial intelligence team is qualified and deeply skilled across diverse accounting solutions serving brands, people, and markets in the UK, Canada, USA, Australia, and across the world. In an increasingly complex world of finance, we provide simplified, sustainable systems and solutions for businesses striving for prosperity tomorrow.
TRAS is a dedicated team of CPAs, CAs, ACCAs, MBAs and other qualified professionals who are experts in accounting software like Intuit QuickBooks, XERO, Appfolio, Buildium, Yardi, FreshBooks, Sage, Wave Accounting, MYOB, ZohoBooks, and other add-on software. We are providing services such as bookkeeping, accounting, payroll processing, taxation, inventory management, cash flow management, budgeting and forecasting and many other similar services. We have a large clientele across the globe mainly in USA, UK, Australia and Canada and we are serving industries like real estate, property manager, individuals, CPAs, law firms, accounting firms, e-commerce, manufacturing, marketing and advertising, traders, medical, construction, etc.
TRAS Directors
GAURAV SINGLA
Gaurav Singla is a Chartered Accountant and a fellow member of the Institute of Chartered Accountants of India (ICAI). He is the founder of True Reckoner Advisory Services (TRAS) and leads the international accounting and tax practice.
Director at True Reckoner Advisory Services (TRAS), he is backed by more than ten years of experience serving clients across Taxation, Auditing, and Financial services domains in the U.S., U.K., Australia and Canada. His expertise lies in unique tax issues, strategic planning, and compliance services. Gaurav has helped clients of all sizes achieve efficient global tax structures and has spent significant time focused on U.S. tax accounting issues and real estate services. He excels in assessing and implementing business transformation initiatives.
Fuelled by the entrepreneurial ethos and his passion for understanding stakeholder objectives, he believes in delivering growth and profitability.
NEERAJ SINGLA
Neeraj Singla is a seasoned entrepreneur with over 15 years of experience in global outsourcing and consulting services.
Director at True Reckoner Advisory Services (TRAS), he has delivered financial optimization success in foreign accounting, taxation and management support services. He has a vast portfolio of clients across manufacturing and trading industries. He brings international best practices and commitment to financial integrity across business cycle.
Our Mission
Providing bespoke end-to-end finance and accounting solutions to augment business continuity, profitability, and operational transparency with seamless customized integration into the client’s preferred systems.
Our Vision
To be the most secure and trusted advanced business solutions partner for our clients, empowering businesses by enhancing their financial freedom.
Why choose us
Transparency
Accuracy
Resilience
Innovation
Entrepreneurial Ethos
Commitment
